Saturday, August 01, 2009

Will Someone Please Monetize My Mother

Will someone please monetize my mother?

Now here's the dream: My mother is on Facebook, Twitter, LinkedIn, iGoogle, telling everyone where she is going, who she is seeing, what is wrong with Obama and figuring how much she will really save by splitting her pills to stretch the bucks and to still get some medical benefit.

What a goldmine she is.

If Medtronic or somebody else would just insert a GPS in her neural network in addition to her insulin pump, they would receive such a wealth of information: Not just her glucose levels and A1Cs, but what she is doing, where she is going and how it is affecting her.

We could sensor her life.

The future of understanding our patients/consumers belongs to both the physical sensors of the home (what cabinets are being opened, what doors are being closed and what pills are being taken) and the communication tools available for talking with and to those same people.

If all of my mom's health suppliers, from the pharmaceutical manufacturers to the device suppliers to the media tunnels, banded together, they could all more efficiently monetize my mother's needs and give her a healthy, preventative, treated life.

Now that is evidence-based medicine.

No comments: