Nothing Is More Natural Than Artificial Beauty

Nothing is more natural than artificial beauty.

Are you really reducing your carbon footprint (and your wallet) when you purchase natural cosmetics from Dr. Hauschka?

According to Mark Landler in The New York Times, stars like Julia Roberts, Jennifer Aniston, Richard Gere and Robert Downey Jr. use and advocate the use of Dr. Hauschka.

Now who can argue with this A-list who, by association, have helped WALA Heilmittel the maker of Dr. Hauschka, double sales to over $150 million in the last five years. Can these stars even pronounce the name of the brand?

WALA stands for Warmth, Ashes, Light and Ashes and is based on an early 20th-century European philosophy called anthroposophy developed by Rudolf Steiner that postulates the existence of a spiritual world that can be accessed by the human intellect. The practical aspect of this philosophy was organic farming, hence the natural production of natural ingredients.

This gets even better: natural, spiritual, expensive – a trifecta for beauty. You simply can’t refuse this offer if you worry about your looks, have money to burn and want to be trendy.

I do not believe that these stars are accounting for all this sales growth. Surely there are some less beautiful people buying into this product line.

So, in the end, we have class cosmetic marketing. A cosmetic brand supported by a reason why (in this case, natural ingredients) that is promoted by glamorous stars and riding a trend.

Decade after decade, year after year, this formula works.

Or maybe I should say millennia after millennia.

After all, look at the Egyptian hieroglyphics. You won’t see any overweight, unglamorous people depicted there. Those Egyptians really looked good on their People magazine pyramid walls.

And all they ever used was natural cosmetics; probably well along the line promoted by Rudolf Steiner.

I guess the formula works. But wouldn’t it be interesting to try something truly different.