Time, Money and Pixels

"Had we but world enough, and time,
This coyness, Lady, were no crime
We would sit down and think which way
To walk and pass our long love's day."

When the metaphysical poet Andrew Marvell wrote these lines in the 17th century, he was blogging what we already know about successfully reaching our customers (clients, consumers, patients, etc.)

This is what the world comes down in commerce: time, money and an exchange of satisfaction. Understanding those levers of satisfaction are critical for success.

Even if you enter a virutal world like secondlife.com, the trading can quickly change from virutal linden dollars to hard currency. It is the basic understanding of human motivation that stays the same: experience, expression, application of knowledge, acquisition of content (viz. knowledge) and simply living.

The challenge for many businesses is harnessing the concept of self-expression in their own lives and the relationships they have with their clients. If you can tie determine how to self-expression into your business transaction, you can harness a huge degree of satisfaction that will, in return, drive loyalty. And this will only increase your share of time, money and pixels.