Sunday, May 09, 2010

The elementary in emerging markets

›
What categories have the most potential? What kind of competition exists in these markets today? What future competition will there be? ...
Saturday, April 17, 2010

Emerging Markets: What Columbus Didn't Do

›
EMERGING MARKERS CHECKLIST Too often when companies enter into emerging markets, they frequently fail to fully characterize the value chai...
Saturday, April 10, 2010

Indecent Exposure

›
How do you feel about the security of your data in your Personal Health Record? I heard a someone comment today on doctors dictating their w...
Saturday, April 03, 2010

RIP Revolution Health

›
The American Reinvestment and Recovery Act (ARRA) made available $26 billion for Health Care Information and Technology Systems (HCIT) and t...
Sunday, March 28, 2010

10 SMART Questions for Commercial Development

›
Have you ever played “Truth or Dare?” The first player asks “truth or dare.” If the second player says “truth,” the first player asks a ques...
Sunday, February 28, 2010

Cell Phone App Convenience Is Not A Strategy

›
I was in Barnes & Noble the other week shopping for books. Not a big deal, but I also have a Kindle and are an Amazon Prime member. Yes,...
Monday, February 15, 2010

Now Really! Chasing out the horrors in oncology drug development

›
In continuing to think about emerging issues in oncology, regulatory will play a critical and significant role. In the UK, you just have to ...
Saturday, February 06, 2010

Sound Strategies Needed in Oncology, Just As Much As In Smartphones

›
Last week it was about sku management of smartphone applications. This week, it is how do you think the commercial implications of oncolog...
Sunday, January 31, 2010

Online SKU Management: Apt Stores for the App Stores

›
So where do you go shopping for applications on your smartphones? Apple of course has its App Store with over 140,000 apps. Google has its M...
Friday, January 22, 2010

To sleep, perchance to dream

›
When Hamlet said that he was just echoing the fervent wish of millions of people around the globe. Cephalon recognizes the issue, hence it...
Saturday, January 09, 2010

Cleaning Up In Emerging Markets: Heinz and Unilever

›
As we start the New Year, where else does one start but with emerging markets? The math is simple. You go where there are more mouths to f...
Friday, January 01, 2010

A New Year's Toast To Brands

›
Alas poor Saab, I knew it well, an auto of infinite pleasure, of most excellent driving, he hath borne me in its seats a thousand times; and...
Sunday, November 15, 2009

Social Media Heartburn

›
The Novartis launch of Prevacid24HR is exciting. It is a great time (just before the holidays) and who can argue with 24HR relief, taking yo...
Saturday, November 07, 2009

Moral Hazard and Healthcare

›
I was at a meeting today with Charles Casparino of MSNBC, who just published his book The Sell-Out about the causes of the recent financial...
Saturday, October 24, 2009

Milton and Keats on Verizon's Droid Marketing Teaser Campaign

›
IDon’t run simultaneous apps. IDon’t have a real keyboard. IDon’t allow open development. IDon’t take night shots. Is it a bird? Is ...
Sunday, October 04, 2009

How Much Is That Compound In The Window?

›
THE VALUE In the end, it all comes down to understanding the value of your pharma asset. There are two elements to Value in the SMART ques...
Saturday, September 26, 2009

80% of Success Is Just Showing Up

›
THE MARKET Continuing on with the 10 SMART questions, pharma companies need to ask, after defining an overall market opportunity, a pharmace...
Sunday, September 20, 2009

Pharma Opportunites Lie In the Eyes of the Marketer

›
UNDERSTANDING THE OPPORTUNITY FOR NEW DRUG COMPOUNDS In the beginning, there is an opportunity. The challenge is figuring out how big that p...
Saturday, September 12, 2009

10 SMART Commercial Pharma Questions

›
Have you ever played “Truth or Dare?” The first player asks “truth or dare.” If the responder says “truth,” the first player asks a question...
Sunday, August 30, 2009

Invective Is As American As Apple Pie

›
Invective is as American as apple pie. Early in September, the Supreme Court looks to hear new arguments about its decision to overrule the ...
Saturday, August 22, 2009

Mad Men in the Caves of Lescaux

›
There are no fat people in Egyptian hieroglyphics making the walls of the Pyramids the first editions of Vanity Fair. The Caves of Lescaux f...
Saturday, August 15, 2009

A Text From Last Night.Com

›
I have received a lot of feedback on my post about monetizing my mother. People wrote asking if she was really on Facebook, Twitter and Link...
Saturday, August 08, 2009

Lessons of The Dormouse, Tide Detergent and Grace Slick

›
Unilever's second quarter earnings report shows volumes up and profits down due to a reported combination of lower margins, higher finan...
Saturday, August 01, 2009

Will Someone Please Monetize My Mother

›
Will someone please monetize my mother? Now here's the dream: My mother is on Facebook, Twitter, LinkedIn, iGoogle, telling everyone whe...
Saturday, July 25, 2009

New Kindling For The Fires of Healthcare

›
I love my Kindle. It has changed how I read -- in fact, I read faster, in more places, with a greater diversity of topics. The ability to do...
Saturday, July 18, 2009

One piece of birthday cake too many

›
Ever have a parent or a friend end up in the emergency room with a heart attack? In the US, chronic diseases account for more than 75 cents...
Sunday, July 12, 2009

Sonia Sotomayor: Please Free the iPhone

›
Back in 1984, oh, all of 25 years ago (which is about the age of many iPhone users), Stewart Brand, at the first Hacker’s Convention, s...
Sunday, July 05, 2009

Science advances one funeral at a time

›
I am going to with Max Planck and James Montier of the Financial Times . Planck said that “science advances one funeral at a time.” ...
Sunday, June 07, 2009

Chewing on The Cost of Living

›
The numbers don’t jibe with the vitriol. Pharmaceutical companies are the general public...