Apple TV doesn't try to do everything. It can't receive or record cable or satellite TV, so it isn't meant as a replacement for your cable or satellite box, or for a digital video recorder like a TiVo. It can't play DVDs, so it doesn't replace the DVD player. Its sole function is to bring to the TV digital content stored on your computer or drawn from the Internet. Like a DVD player, it uses its own separate input on your TV set, and you have to change inputs using your TV remote to use it.
Just like the Ipod, Apple TV is all about simple, elegant -- err, I mean, cool (as cool is the new elegant) technology that delivers media content ("software for your life") for your personal entertainment.
Now what could better fill that delivery system than YouTube? Hours and hours of personal and professional videos streamed to your TV by the Apple TV.
Much as Sony sought movie studios, we will probably see Apple setting up a more sophisticated Itunes video capability. However, what Apple will realize is that, when it comes to video, the studios aren't as poor and desperate as the record industry was when to comes to selling their content.
In a now brilliant move, to be announced in five years, Steve Jobs will buy Google, allowing him to use I-Thou Tube (renamed in honor of Martin Buber) as a streaming device for video content for paid and unpaid media.
In addition, as an extension to the personal MacBooks, which will be the size of a paperback and fit into your messenger bag or cargo pants pocket, Apple will rebrand Google as IGoogle and launch a new personal search service that will allow you to go back and rebrand your life, from your birth certificate through those embarrassing movies your parents took of you in the elementary school chorus until the present day -- framing your personal biography for posterity and allowing at the same time to share your experiences with millions of other people, while accessing the world's stored information for your personal use.
And St. Augustine asks how many angels could dance on a pin? Now it's how many lives can dance on an HDMI connection.
Friday, March 23, 2007
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